Notes for makers who sell through architects

Every name on a drawing carries the architect's reputation. Why they reuse the same makers, and how to become one of the names.

Technical data, fast answers, proof they can check and respect for the design, with the research behind each one.

One architect went from reading a maker's posts to a showroom visit, and to "more than happy to specify them", in 18 days. What made it work.

Founder stories, finished projects, technical drawings, solved problems and answers to architects' questions: the five posts that work.

AI sounds generic because it knows nothing about you. How to give ChatGPT or Claude your voice, your stories and your opinions.